Sanrio now!!! LUMINE EST Shinjuku Store

What to choose here

This is the regular retail branch on 3F of LUMINE EST Shinjuku. Recorded hours: weekdays 11:00–21:00, weekends and holidays 10:30–21:00. Gift wrapping and capsule toys are listed; Sanrio Baby products are not stocked.

Separate play from buying

Decide together whether to choose a particular character or enjoy a surprise. Read the package to see whether the contents are selectable or random, then consider whether the recipient would use the object. This is a shopping visit, rather than a character meeting or a making activity.

A regular branch with changing themes

The Japanese branch introduction describes trending Sanrio characters and themes and merchandise that change over limited periods. If a particular character is essential, check the day’s range and stock first. Finding the regular shop does not secure a limited item.

Address and the limits of directions

The address is 3-38-1 Shinjuku, 3F LUMINE EST Shinjuku. From JR Shinjuku Station, follow the building’s LUMINE EST signs. The map point is address-scale; an exact entrance or step-free route has not been verified. Distinguish this branch from the other Shinjuku Sanrio shop.

What to buy and the budget gap

Separate a random capsule purchase from choosing a gift to wrap. Decide on a character and a useful object, then use the displayed price to set a budget. Ask staff about wrapping; leave without buying if the assortment or price does not fit. If one particular item is essential, do not count the shopping goal as met until you have found it.

Read it with

Shinjuku Chuo Park“Choose how the child takes part” · Outdoor play · check rest facilities and dated restrictions

Before you go

Hours and fees

Budget depends on what you choose. Do not plan around a workshop, character meeting or baby-product range.